"Saint-Gobain sees Moblrn as an excellent tool for reaching everyone in need of product training and product information."
Gilles Leva
Deputy Vice President Marketing
35 Countries within Saint-Gobain Use Moblrn
Saint-Gobain is a French corporation with 180,000 employees in 70 countries. Moblrn has had a close collaboration with Saint-Gobain since 2017. In June 2020, Moblrn and Saint-Gobain signed a global framework agreement covering the entire Saint-Gobain group, aimed at providing mobile product training for both resellers, customers, and employees.
Reach Everyone via Mobile
Moblrn is used by several brands within Saint-Gobain, such as Gyproc, Weber, Isover, and Norton. A central team creates product training that each country can easily translate before local resellers and sales teams are invited. Each country also creates its own product training that is shared with sister companies in other countries.
In total, more than 35 countries are activated across all continents.
Gilles Leva, Deputy Vice President Marketing at Saint-Gobain, states that this collaboration is just the beginning, and that Saint-Gobain sees great opportunities for mobile product training for more brands and countries within the organization.
Moblrn makes it easy for Saint-Gobain to reach a larger number of customers and employees, leading to better-trained and more competent salespeople. This further increases the sales of Saint-Gobain's products and solutions.
A Successful Collaboration
Key Success Factors for a Global Rollout
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Ambassadors
A driven ambassador introduced Moblrn to the first 3-4 countries. New ambassadors then created a word-of-mouth effect and strong attraction within the organization.
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Easy to Get Started
A simple concept to understand—easy to start with the first product trainings.
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Inspiration
Access to concept descriptions, videos, case studies, pricing, and introductory material from Saint-Gobain's intranet.
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Win-Win
A win-win mindset where both parties share best practices.
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