• MenuIcon

“ITW uses Moblrn to digitally educate our professional resellers to strengthen their competence.”

Josefine Högberg Mårder

Sales Manager, ITW Construction Products AB Sweden

Who are ITW?

ITW stands for Illinois Tool Works and was founded in 1912 in Chicago. ITW's diversified business portfolio consists of seven market-leading segments that operate in industries where product performance is paramount for the customer. ITW operates in 51 countries with 45,000 employees and holds over 19,000 patents.

The ITW Construction Products segment develops and manufactures innovative, time-efficient, high-quality, and cost-effective fastening systems for wood, steel, concrete, and drywall, as well as related services for the Swedish construction industry and manufacturing sector. ITW Construction Products is primarily recognized in the Swedish market through brands like Paslode, Adjufix, and Spit.

How Do You Use Moblrn to Strengthen Your Customers' Competence?

We focus on digitally educating our professional resellers. At ITW, we place great emphasis on competence development and providing the right opportunities for our resellers to recommend the right products to the right customers.

What Do You Appreciate Most About Moblrn as a Platform & Partner?

Above all, the reach— we can effectively and traceably reach hundreds of customers in a way that is impossible to achieve with physical visits. I also appreciate that Moblrn is at the forefront of driving digitalization in how the construction industry approaches competence development.

CMS Hero Image

Josefine Högberg Mårder, Sales manager, ITW Construction Products AB Sweden

Tips for Making Product Training Effective and Engaging?

My most important tip is to keep it short and concise, truly embracing the concept of micro-training. Complementing this with appealing design and engaging questions not only garners positive responses from our customers but also provides valuable feedback on their knowledge and understanding of our products.

CMS Hero ImageCMS Hero ImageCMS Hero Image

Ready to experience Moblrn?

Fill out the form below to see how Moblrn can best help your company!

MOBLRN - Mobilized Learning AB

Olof Palmes gata 11, c/o iOFFICE

111 37 Stockholm, Sweden

© 2025 Moblrn. All rights reserved.